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Global Head of Integrated Marketing

Company: Qualtrics
Location: Provo
Posted on: April 1, 2021

Job Description:

Provo, Utah, United States Category Business Operations The Qualtrics XM Platform--- is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can't imagine living without. Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career. We believe every interaction is an opportunity. Are we yours? The Challenge We're looking for a Growth Marketing leader with an expertise in B2B marketing, a passion for integrated marketing & the ability to coach and mentor a diverse team. You spend your days dreaming up creative ways to grow and engage an audience and have the quantitative chops to define and determine the success of your initiatives. You're as comfortable with obsessing about a great subject line test as you are thinking about the end to end buyer journey of a prospect. You're an exceptional partner, working with global teams to bring ideas to life and drive exceptional results. A Day in the Life

  • Create and own the Marketing revenue growth strategy across all products, our integrated marketing calendar and optimization efforts to achieve results.--
  • Work closely with product, channel & field marketers to improve our product and grow our user base.
  • Develop and drive marketing efforts, identifying and analyzing key metrics to evaluate success.
  • Oversee audience building, brand adherence, materials, ad ops, referral/affiliate programs, and other marketing.
  • Work with global marketing leadership (CMO, geographic marketing leads and other executive partners) to establish growth strategies to support our product-line revenue goals.
  • Analyze all aspects of our conversion funnel, identify the largest areas for improvement, and implement creative strategies to capitalize on these opportunities.
  • Increase our organic audience acquisition for our prospects by 2-3x year over year.
  • Develop and implement a rigorous testing process and learning plan to identify effective content marketing and work with our product marketing team to commission new intellectual property/thought pieces to feed a thoughtful content marketing lifecycle to power growth. We are building a "Conversion Machine" that uses data to drive step changes in revenue per visitor (RPV) for each one of Qualtrics's Experience Management (XM) products. The Growth Marketing leader will be responsible for shaping and defining the vision for pipeline and revenue optimization and will be the driving force behind the team's strategic plan. Expectations for Success
    • You measure everything and are focused on optimization, A/B testing and scalability in a relentless pursuit of growth.
    • You are able to admit failure and are not scared of pivoting when needed.
    • You love constructing and conducting complex data analyses to be used for strategic decisions by partners across the company.
    • You know when to stop analyzing and trust your creativity to execute the most interesting campaigns that will grab audience attention.
    • You have a bias for action and the hustle to get stuff done. You will lead testing new messages, new audiences and media/channel combinations in small-scale tests to prove value before moving to full-scale execution. You will develop new ways to achieve growth objectives, reach audiences, and build our brand. You will do this by seeing data from all possible angles, and investigate what data means for real business outcomes and help create customer-centric marketing experiences. The best person for this role will be a "full stack" growth hacker with expertise in digital marketing, optimizing customer lifecycle, and leading cross-functional growth teams. This is not a general digital marketing role - expertise in and passion for growth & experimentation is required. How You'll Be Doing This
      • Studying industry standard methodology and trends to develop and refine the integrated marketing picture of success, and setting the team's strategy and direction.
      • Define "pain points" and "value propositions" for our customers.
      • Clearly articulate customer profiles and audience strategies.
      • Infuse the Qualtrics conversion optimization team with growth marketing DNA, including tempo, scale, and creativity.
      • Plan, launch, measure, and optimize programs to grow awareness, conversions and DAUs massively.
      • Scale takeaways across the enterprise to create the 'conversion machine'.
      • Work with the product team to evolve A/B experiments to create customer insights, which are fed back to help prioritize product priorities and the product roadmap.
      • Ensure data infrastructure is in place for optimizing the entire customer journey.
      • Implement easy important metric tracking and reporting mechanisms to inform strategic goal progress.
      • Quickly find information about audiences and how they break down into smaller segments. Qualifications & Requirements
        • Master's degree or equivalent combination of experience/education required
        • Great trajectory of academic and on-the-job excellence as evidenced through progression with the most challenging educational institutions and brands
        • 10 years of marketing experience in a B2B company with a demonstrated track record of driving results
        • Excellent people management skills, including the ability to coach and mentor global teams with strong employee engagement results.--
        • Demonstrated success in creating and implementing business growth strategies through digital channels.
        • Hands-on experience with standard methodologies in physical and digital marketing including Search Marketing (both SEO and SEM), Social advertising, Email Marketing, Integrated Campaigns, and more.
        • Critical thinker capable of generating consistently accurate, useful reports as well as an enthusiasm for translating data into actionable insights relevant to marketing program objectives.
        • Comfortable working "virtually" with team members outside the immediate environment and across the globe. What differentiates us from other companies
          • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
          • Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
          • We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space
          • 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
          • On top of standard benefits package (medical employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
          • We believe in sharing Qualtrics success which is part of the compensation for all employees
          • To learn more about what we value read about it directly from our employees' Qualtrics Life stories Get tailored job recommendations based on your interests. Location Provo, Utah, United States Category Business Operations Location Provo, Utah, United States Category Business Operations Location Seattle, Washington, United States Category UX & UX Design About the Role We're looking for a content designer and UX writer to help develop and strengthen the messaging across our products and experiences. You know how words make a difference from the earlie The Qualtrics XM Platform--- is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop... Location Provo, Utah, United States Category Global Operations The Challenge Qualtrics empowers companies to capture and take action on insights pertaining to the customer, product, brand and employee experience areas. We strive to practice what we preach in impr Mission of the team: Our mission is to drive the CX business forward. As stewards of the CX business, we are focused on driving CX revenue, winning (especially within key accounts), and supporting str The Challenge As a Global Operations Manager of a team of Technical Account Managers you will combine a passion for developing and leading teams, solving complex business problems and ensuring deliver

Keywords: Qualtrics, Provo , Global Head of Integrated Marketing, Advertising , Provo, Utah

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