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Digital Marketing Specialist

Company: Veracity Insurance Solutions, LLC
Location: Provo
Posted on: August 14, 2019

Job Description:

Summary/Overview:--Veracity Insurance has an immediate opening for a detail-oriented and marketing savvy Digital Marketing Specialist. This role is responsible for producing and maintaining performance reports and generating insights from a variety of marketing data points to assist our content, design, and management teams. In addition to preparing detailed strategy reports and providing insights, this role involves collaborating with team members and providing data-driven recommendations for website optimization, running PPC campaigns, developing link building strategies, and analyzing competitor websites.Key Responsibilities:------------------Regularly produce performance reports and provide insights about our websites, email campaigns, blog posts, social posts, and partner campaigns------------------Assist team with managing and setting up UTM tags and Google event tracking------------------Strategize with team of designers, writers, and SEM specialists to meet sales goals and business initiatives------------------Reviewing and analyzing websites for areas that can be improved and optimized------------------Identifying keywords to drive traffic------------------Running PPC campaigns------------------Other duties as assigned by the Digital Marketing ManagerSkills & Experience:------------------Advanced Google Analytics Skills------------------Advanced Microsoft Excel & Google Sheets Skills------------------Excellent Data Visualization and Communication Skills------------------Strong organizational, time management, and analytical skills------------------Experience with Website Heat Maps & A/B Testing is a Plus------------------SEO & PPC Experience?Required Education and Experience:Bachelor's Degree or equivalent in related fieldMinimum 2 years of experience with Google Analytics

Keywords: Veracity Insurance Solutions, LLC, Provo , Digital Marketing Specialist, Advertising , Provo, Utah

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