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Digital Demand Generation Manager

Company: IsoTalent
Location: Santaquin
Posted on: June 10, 2021

Job Description:

Job Description

Remote Digital Demand Generation Manager


Our Clientis seeking aRemoteDigital Demand Generation Manager to join the team and support their fast-growing organization. If you are collaborative, strategic, and a do-er looking for an excellent career opportunity that offers a family-friendly work schedule, robust benefits, and competitive compensation,this may just be the Remote Director of Demand Generation position for YOU.


Perks!

  • $70K-$85K salary
  • Remote Work
  • M - F, 9-5pm
  • Full benefits, medical, dental, vision, and lots more company culture perks!


A Day in The Life of our Remote Digital Demand Generation Manager:

As a Remote Digital Demand Generation Manager you will have a big impact on strategy and execution of our demand generation program.

You will help manage digital marketing, the website and content creation efforts and identify opportunities as well as prioritize activities that will drive higher traffic to the site, increase customer acquisition and nurture leads to generate pipeline.


Responsibilities:

  • Manage the demand generation efforts and digital team
  • Design, plan, manage and optimize integrated digital campaigns across multiple channels to generate pipeline
  • Manage the automation platform (Hubspot) including the website experience and performance, lead scoring, form strategy, conversion rate optimization and integration with Salesforce
  • Collaborate with Product and Customer Marketing to define the prospect journey and Lead Development strategy
  • Manage internal and external efforts to create website-based content aligned to the prospect journey (video and demo-based)
  • Create and execute content strategy (calendar)
  • Create impactful nurture programs to improve conversion rates from leads to opportunities
  • Manage email marketing efforts for prospects
  • Manage all aspects of earned, owned and paid channel marketing
  • Monitor and report on campaign performance across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, and revenue / ROI
  • This person would have managed or been a team lead for a small and growing marketing team of 2 or more
  • Big plus if you are familiar with the employer health benefits industry, but not required


Desired Skills/Requirements:

Youre perfect for this role if:

  • You have at least 1-2 years of experience in a digital demand generation role
  • You have at least 1 year of leadership experience (team lead or manager)
  • Youve previously developed and executed a demand generation plan that focuses on improving and integrating organic, paid and social media channels to increase all areas of pipeline (MQLs, SQLs, TQOs and Closed Won)
  • Youre familiar with digital, email and content best practices and have a successful track record
  • You enjoy working with multiple teams across an organization
  • You have Hubspot and Salesforce working knowledge at least, advanced experience preferred


About Our Client:

Our clients HRA administration software enables employers to offer hassle-free health benefits their employees love. Employees buy the healthcare plans and services they want, and employers simply reimburse themtax-freethrough payroll.


Come Join Their Management Team!


Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Keywords: IsoTalent, Provo , Digital Demand Generation Manager, Other , Santaquin, Utah

Click here to apply!

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